About Us

Lizeth Ortega Luna, Principal & Founder

Lizeth Ortega Luna serves as the founder and principal of Luna Public Affairs.

Lizeth is a bilingual wordsmith who can weave emotion, insight, and creativity to tell a story across all media platforms. Lizeth has a successful track record of working with non-profit national organizations, independent expenditures, PACs, and local, state, and federal electoral campaigns. She has earned national awards for her culturally competent and bilingual paid media electoral programs. In addition to cultivating relationships with reporters, Lizeth builds bridges between elected officials, organizations, and constituents at the local, state, and federal levels.

One of Lizeth’s proudest moments has been leading a culturally competent and bilingual multi-million dollar independent expenditure with partner organizations to flip NM-02 in support of now-congressman Gabe Vasquez. After the election, Congressman Vasquez thanked her for incorporating diverse Latino stories and Spanish colloquialisms in her award-winning creative that resonated with the Congressman’s family and constituents.

Lizeth graduated Phi Beta Kappa and Sigma Delta Pi from Pomona College with a Bachelor of Arts in Sociology and Chicano/Latino Studies.

Testimonials

  • “Working with Lizeth transformed our approach to Latino engagement in national parks. Her strategic guidance, communications expertise, and stakeholder outreach efforts significantly strengthened our team and advanced efforts to make parks more equitable.”

    Ed Stierli, Senior Regional Director at the National Parks Conservation Association

  • "Lizeth was able to get to the heart of our issue and get people involved and excited with practical and easy to implement action steps that had substantial results."

    Abigail Zurfluh, Historic Preservation Director at The Waterford Foundation

Our Partners